As the cryptocurrency market continues to grow, it is more important than ever for businesses who work within these niche sectors to prioritize SEO for Crypto and digital marketing. In order to increase brand awareness, generate organic traffic and build trust online as a blockchain or crypto provider, crypto SEO and crypto content marketing are key. By increasing your organic visibility within the search results, you can effectively position your company, as an industry expert. And this helps to educate your unique target audience online, build trust and transparency, and as a result experience business growth. But not all agencies offer blockchain SEO since it is such a new industry and is constantly evolving. As a crypto SEO agency, we’re going to discuss the power of SEO and crypto content marketing and how they can help you take your business to the next level.
What Is Blockchain In SEO
A blockchain is a decentralized ledger of all transactions across a peer-to-peer network. ¹ This technology can be used to confirm online transactions without the need for a middle man such as a bank. Blockchain technology can be used to transfer funds, facilitate digital trading and even support voting. At its most basic level, it is a digital ledger of transactions, where a user may pay with cryptocurrency for goods, services, or products. The technology provides a public record of the transaction even when using cryptocurrency.
What Is Cryptocurrency SEO
Cryptocurrency is a digital or virtual currency that is decentralized. This means the government or financial institution does not control the coin. For instance, Bitcoin, the first cryptocurrency to be traded, remains the most commonly used and has a market cap of around $180 billion. Ethereum, which uses its own blockchain, enjoys over an $18 billion market cap. ²
Since more people than ever before are starting to adopt cryptocurrency into everyday life, the competition online to rank for relevant search terms is ramping up. This means if you’re a cryptocurrency company, whether you offer a coin, provide education and guidance on how to trade, or facilitate trading, you’ll need to step up your SEO efforts if you’re hoping to appear high within the organic search results. Plus, search engines are starting to restrict companies within the crypto world from running paid ads, which means crypto SEO is even more important for digital marketing success.
Just like blockchain SEO, SEO for Crypto is the process of optimizing a website to earn higher web traffic levels and improving the visibility of cryptocurrency-related content. In other words, crypto SEO is about helping people find your crypto-related content more easily on Google. Just like with any other SEO strategy, your crypto SEO efforts should be focused on creating high-quality, keyword-rich content that is valuable to your audience. However, there are a few unique aspects of crypto SEO that you should be aware of.
For example, because the cryptocurrency market is so new, there is a lot of misinformation out there. This means that it’s important to be extra careful about the sources you use for your information. In addition, the crypto SEO landscape is constantly changing. Google is constantly updating its algorithms, and new regulations are being put in place all the time. This means that you need to be nimble and adaptable in your crypto SEO strategy.
Cryptocurrency SEO & Keyword Research
Just like with any other SEO strategy, your crypto and Blockchain SEO efforts should be focused on creating high-quality, keyword-rich content that is valuable to your audience. So how do you carry out crypto SEO? Well, you’ll need to conduct keyword research first. This is the process of identifying relevant keywords and search terms your target audience is likely to type into the search engine to find your website.
For instance, if you support Ethereum and your business is to educate people on the value changes of this particular coin, you should be using keywords such as “What is Ethereum?” and “What is the value of Ethereum today?” in your blog titles and throughout your website content. Or if you’re a crypto-trading platform, you should be using keywords such as “Best Crypto Trading Platform” in order to attract users who are looking for a service like yours.
Once you’ve got a list of keywords, it’s time to add these to your website content. Here are 6 ways to optimize your site for crypto SEO;
- Add crypto keywords within your unique page titles.
- Add search terms and relevant keywords into your meta descriptions.
- Create pages dedicated to answering specific questions related to your business.
- Link to the cryptocurrencies you support and accept.
- Internal link to better guide users to important pages on your website.
- Publish keyword-rich blog posts to position yourself as a blockchain and crypto expert.
Why Is Cryptocurrency SEO Necessary
Cryptocurrencies have gained significant attention over the past five years, as their total market capitalization increased from $18 billion in January 2017 to over $800 billion just one year later. ³ And the global cryptocurrency market size was valued at $1.49 billion in 2020 and is projected to reach $4.94 billion by 2030, growing at a CAGR of 12.8% from 2021 to 2030. Cryptocurrency is known as virtual currency! ⁴
This substantial growth has led to an increase in the number of people interested in investing in cryptocurrencies. However, because the market is so new, and is constantly changing there is a lot of misinformation out there. This makes it difficult for people to find reliable information about cryptocurrencies. But this is where crypto SEO comes in. By creating high-quality, keyword-rich content, you can help people find the information they’re looking for more easily. In addition, by optimizing your content for Google, you can ensure that your content is being seen by as many people as possible.
What Crypto SEO Services Do We Offer
At SyedDigital we offer a variety of services that can help you improve your visibility on Google and drive more traffic to your website. Some of the services we offer include
- Keyword Research For Cryptocurrency
- Crypto Content Marketing
- Link Building
If you’re interested in driving more traffic to your cryptocurrency website, see if your business qualifies to work with our Crypto SEO agency experts by clicking here. Let’s build a bullet-proof crypto SEO strategy for your blockchain business.