As the digital world expands, small local businesses face tough competition to reach their target audience. To overcome this situation, search engine optimisation is the best solution. However, many companies need more expertise and resources to optimise their online presence effectively. Therefore, it highlights the significant need for SEO professionals to offer expert services that drive traffic, enhance online presence, and boost revenue.
In this comprehensive guide, we will explore the different strategies, techniques, and approaches to enable you to identify opportunities, craft compelling pitches, and deliver results-driven SEO services that meet the unique needs of local businesses.
Table of Contents (How to Sell SEO Services to Local Businesses)
Understanding the Local Business Needs
Selling search engine optimisation services to local businesses requires a deep analysis of the local market and its trends. Small businesses are already surrounded by multiple marketing channels and service providers constantly trying to sell local SEO services.
When talking about the unique desires and needs small local businesses seek, the first is to understand them better. Such as;
- Why did they start their business?
- What are their goals?
- What’s their progress till now?
- What challenges are they facing, and what are their specific pain points?
- How can your services give tailored solutions?
After analysing all these factors, it is easy to approach the target industry, local companies, and potential clients to offer SEO services. The initiation of a long-term relationship between a local business and an SEO provider agency should rely on the digital footprints and goals of the small local businesses.
Conducting different business audits also helps in understanding the current market needs. Evaluating the business’s online presence by examining its website and checking online reviews and social media posts assists you in gaining comprehensive details of local business needs and an SEO strategic approach.
Identify The Potential SEO Clients
After understanding the local business needs, finding and approaching potential customers to sell SEO services is the most important thing. In this digital age, every business has transformed its online presence differently, and SEO agencies face more competition than before.
There is are high chance that other affordable proposals and pitches have already swamped the potential clients you want to target. According to expert studies, more than 33% of small business owners are contacted once a day by SEO providers, and 22% of local business owners are being approached at least once a twice.
By seeing these stats and the competition in digital marketing, you need to be more innovative and creative while finding and approaching your target clients who own seo businesses. The method is to read their minds, specific pain points and desires to understand them better and avoid pasting templates while selling SEO services.
Multiple methods and marketing channels exist to reach more customers and attract clients. You can reach them by:
Local Business Directories: To reach local enterprises, use local business directories such as Yellow Pages, Yelp, and Google My Business. They are critical for SEO to improve online viability and local search results.
Cold Outreach by Cold Calling or Cold Email: Thoroughly research the local market, list all businesses with poor online visibility and don’t rank in search engine results. You can reach them directly to offer SEO services and free comprehensive SEO audits or consultations to build trust.
Networking Events: Actively participate in business meetups and local networking events to build connections with business owners and successfully sell SEO services to them
Find out The Loopholes in Their Current SEO Strategies
Discovering ambiguities in current SEO strategies of local businesses is a critical point and has proved to be an effective way to sell your services. Once you analyse their website and online presence, you can point out areas that need improvement. To know about the gaps in their current strategies, you should evaluate:
- Website loading speed
- Mobile responsiveness
- Keywords research and optimisation gap
- Identify the backlink quality
- Assess content marketing strategies
To get even more understanding you should also ask them about their SEO measuring method, content creation criteria, and what is their link-building approach. These points will enable you to evaluate their key performance indicators (KPIs) and how they track progress, content quality, distribution, and backlink profile, as well as potential areas for improvement.
There are many benefits of identifying the loopholes in their recent plan of action such as you will be able to:
- Educate clients on gaps in their current strategy.
- Customise your SEO services to meet the specific needs of customers.
- Demonstrate how your SEO services can benefit their business.
This consultative approach helps small businesses understand the importance of effective SEO and positions your services as the solution to their online visibility challenges.
Craft Compelling and Personalized Pitch
Once identified the gaps in the current SEO plans, you will be able to deliver a well-crafted approach to local businesses. A personalised pitch helps establish trust, showcase expertise, and demonstrate your services’ value. By focusing on what matters most to small enterprises, you can win their confidence and grow your company.
There are certain key elements you should include in your pitch:
Attention-grabbing Hook: You should start your pitch with a captivating headline that will grab the business owner’s concentration. It may consist of a provoking question, a surprising statistic, or a narrative about the importance of local SEO.
For example, did you know that 80% of regional customers use search engines to find businesses like yours? We can help you to rank in this massive digital market and boost your online visibility.
Highlight Pain Point: Next, acknowledge their pain points and challenges. This demonstrates that you understand their struggles and concerns, building trust and credibility. You can address many points, such as low website traffic, insufficient leads and sales, limited online visibility, or poor search engine ranking.
You first have to research their website, note all the challenges and ask them about basic needs and objectives.
For example, we have assessed that your website traffic has been declining. Our SEO audit revealed optimisation opportunities to improve your search engine rankings.
Customised offer: It’s when you will offer your personalised solution to the challenges for the local businesses. It demonstrates that you understand their unique needs and are committed to addressing their objectives.
For example, After analysis, we recommend a comprehensive plan that includes keyword research, on-page optimisation, and link building. This will help increase your website traffic by 20% and boost your search engine rankings.
Affordable Pricing: You should remember that small businesses have limited funding, so providing fair rates that align with their financial status is vital. Be transparent about your pricing structure.
For instance, our flexible charges option will enable you to select the services according to your needs, starting at $300/month.
Success stories and Testimonials: To establish your credibility and build your trust, share positive results and endorsements from previous clients. This social proof helps establish trust and demonstrates your ability to deliver results.
Offer Quality SEO Services
Search engine optimisation is a broad term that covers different SEO services to boost online visibility, organic traffic, and customer engagement. While offering SEO services, be clear and transparent to avoid any future conflicts with your clients. Here are the most common types of SEO that are provided by most SEO experts, such as Syeddigital.com, an expert SEO agency.
- Keyword Research: The first and most crucial SEO service is keyword research, which is finding the keywords and phrases your target audience is searching for on Google Search. We can improve your online visibility and increase website traffic by finding and targeting these most searched keywords.
- On-Page / Off-Page SEO: On-page SEO optimises all the critical elements of the website to rank higher in search engine results, like content optimisation and image optimisation, and improves overall user experience. In off-page SEO, we convince internet users to visit your website through SEO strategies like guest posting, link building, and managing social media accounts.
- Technical SEO: It focuses on optimising the technical elements of a website, like indexing, page and site speed, and mobile responsiveness. It will help search engine crawlers visit your site effectively and stand out from competitors.
- Link Building: High-quality backlinks from reputed websites significantly boost your authority and reputation. Syed Digital Agency is an expert in buying quality backlinks from relevant and reputed websites to ensure maximum visibility with minimum risk.
- Content Creation and Marketing: Our expert writers craft relevant, engaging, well-structured, and SEO-optimized content to meet the audience’s interest. Consistent posting of quality and informational content attracts more customers, increases website traffic, promotes you as a market expert, builds authority, and makes you stand out.
Packaging and Pricing the SEO Services
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In the world of SEO, a competitive SEO pricing strategy is also a beneficial SEO skill for smoothly offering the desired services to local clients at affordable prices. Aligning SEO service rates with the local market standard is pivotal to building trust and authority.
Here are different models of pricing that have tangible benefits in SEO success and improving search engine rankings
Hourly and Monthly Pricing: In the hourly package, you charge your client how many hours you spend on his website. The hourly rate amount varies depending on the tasks performed. In the monthly package, you will get paid a fixed amount at the end of the month by providing different SEO services like keyword research, regular reports, handling social media accounts, link building, and content optimisation.
Services Packaged-Based Pricing: The most common pricing model in SEO services. This category has three main packages: Basic, Standard, and Premium. You can customise your rates according to the number of tasks performed and tier individual pricing. For example, you can mention On-page SEO, Keyword research, and content optimisation in the Basic package. In the Standard package, off-page, On-page, technical, content optimisation, and keyword research will be enough. But in the Premium package, it has to be link building, SEO audit, content creation, on/off page SEO, local SEO, technical SEO, and content optimisation.
Project-Based: Then it comes to the project-based model, in which both parties agree on one deal for a specific project with instant payment.
These are the most common and widely used pricing models by local seo companies; you can customise the packages and pricing according to your preferences. Make sure to have a clear-cut description and SEO benefits of each package before starting work on it.
Closing Deals Successfully
To close the deal effectively, restate your proposition to emphasise the benefits of your SEO services and how they address the client’s specific challenges. Clearly predict and address potential objections, providing clear explanations and solutions. Provide a clear call-to-action outlining the following steps and ensuring the client understands what to expect. At the end, add a follow-up meeting or call to finalise the deal.
Why Choose US for Quality SEO Services?
With years of experience and thousands of satisfied customers, we offer high-quality SEO services to local and international businesses to improve their online visibility and search engine rankings. Our specialists thoroughly analyse your business’s challenges, struggles, and desired goals before creating customised and tailored solutions. We offer a diverse range of services, including Search Engine Optimization, Content Marketing, Social Media Marketing, PPC Advertising, Web Development, and Content Management. Contact us for free consultation and SEO services.
Concision
Selling SEO services to online businesses requires a strategic approach that combines effective communication, understanding of their needs, and customised offers. Remember, building trust, showcasing expertise, and results-oriented solutions are the keys to converting prospects into long-term clients. You should be updated about the latest search engine optimisation trends and continuously practice them to polish your expertise.
In this article, we have elaborated a complete guide about how you can sell SEO services to local businesses. This guide enables you to boost sales and grow your client’s business, ultimately generating more revenue.