No matter how exceptional your salon may be, without adequate visibility, attracting clients necessary for success becomes challenging. To effectively increase clientele, leaving a lasting impression and differentiating yourself from other salons in your vicinity is crucial. As a salon owner, standing out from the competition is imperative to capturing the attention of potential existing customers.
However, discovering effective hair salon marketing strategies that yield tangible results is a challenging feat. Even after identifying these successful marketing strategies, executing them successfully presents its own set of challenges and time constraints. To navigate this, here are some effective salon marketing ideas to implement to expand your customer base and maintain a strong marketing presence.
Table of Contents (Market a hair salon)
How can you grow your hair salon with an effective marketing plan?
A robust salon marketing strategy plays a pivotal role in bolstering your business. It aids in attracting new clients while fostering loyalty among existing ones. Key components of effective salon marketing strategies encompass the creation of a visually appealing salon website, enticing seasonal promotions, and implementing customer loyalty programs.
Leveraging successful salon marketing ideas such as influencer collaborations and Google Ads can significantly enhance your salon’s online visibility, increasing its exposure to potential clients. Furthermore, positive online reviews and successful marketing campaigns improve your salon’s reputation, alleviating the pressure of constantly attracting new beauty business as your reputable and recognisable brand gains recognition. Read further for getting the ideas about successful co-marketing campaigns.
Things make up a good salon marketing strategy
let’s find out things about developing successful marketing strategies.
Brand consistency:
Salons can only hope to prosper on walk-in business with help. Existing clients must understand who you are and why they should contact you. Creating a trustworthy and identifiable brand is essential to developing effective marketing plans for your hair salon.
Both offline and online:
Having a website is now essential for your salon, and having an online presence is also crucial. As you continue reading, remember that a strong salon brand has the same effect online as offline. You require a clear, consistent message, feel, and appearance. Viewing any marketing collateral, everyone should be aware of your mission and values.
Consistency is crucial:
Ensuring a seamless experience across various touchpoints is essential for potential clients interacting with your salon. Whether browsing your website, perusing your social media profiles, or stepping into your salon, they should encounter a consistent look and feel. Every communication channel, including emails, social media posts, SMS messages, salon signage, and phone interactions, should exude the same vibe. This consistency is pivotal in establishing a memorable brand that resonates with clients and encourages continued engagement.
Craft a brand tailored to your clients:
Salons thrive on image, as do your clients when seeking your services. Utilize a customer avatar guide to identify your ideal client profile and create an image that appeals to their preferences. Aim to attract clients with whom you share a strong connection, who value your services, are willing to invest, and are inclined to spread positive word-of-mouth referrals.
Sell the Client Experience:
Regardless of your salon’s size or the range of services offered, you ultimately provide clients with an unparalleled experience. While your services may be similar to those of neighboring salons, it’s the unique experience you offer that sets you apart. Emphasize this aspect on your website by showcasing high-quality images of your salon’s interior and exterior and the services you provide. Tailor your website content to resonate with your target audience, presenting a more dynamic style for younger demographics and emphasizing relaxation and stress relief for older professionals.
Optimizing for Mobile Devices:
When customers access your website on their smartphones incredibly late at night, they expect a seamless browsing experience without needing pinch and zoom to read your services. If visitors encounter difficulties and leave without purchasing, they’ll likely return. Effective websites ensure compatibility with any device your existing customers use.
Enhancing SEO – Search Engine Optimization:
Although the term “SEO” may seem daunting, its essence lies in making your website user-friendly. This involves aligning your website content with common search queries on platforms like Google and ensuring fast loading times and user-friendly navigation.
Establish a Google My Business Listing:
Creating a Google My Business listing is essential for local marketing. It allows you to input your physical address, making it easier for website visitors, potential customers, and local businesses to locate you online. Additionally, it aids in generating local keywords relevant to your services.
Maintain Professionalism:
Consider social media as the storefront of your business. It presents an opportunity to showcase your company in the best possible light and gives potential clients a glimpse of your offer. However, many salons undermine their professional profiles by sharing low-quality content like sensationalist headlines, gossip, and subpar imagery. While maintaining a lighthearted tone on social media is essential, it’s crucial to approach it with a business-minded demeanor.
Hair Salon Marketing Strategies
Explore various salon marketing techniques to attract a more extensive clientele base.
Utilize Online Directories for Exposure:
Did you know that over 70 percent of individuals searching for products or services check online platforms before visiting physical stores? Your salon must appear in these search results. Traditional methods like phonebook listings are outdated; instead, they focus on modern options.
Google My Business – As 83 percent of searches are conducted through Google, having a presence on Google My Business is vital for salon marketing.
Yelp – Millennials often consult Yelp before patronizing a salon, making it essential to have a listing. Even a slightly higher rating than neighbouring salons can significantly increase customer traffic, underscoring the importance of a robust Yelp profile.
Facebook – Another essential directory for salon listings, ensuring your business is listed on Facebook, allows local users to quickly discover your salon, particularly for active users in your area.
Managing Online Reviews:
Statistics reveal that seven out of ten consumers trust online reviews and recommendations as much as personal recommendations from friends. In fact, 92 per cent of consumers consult reviews before deciding which business to patronize. This underscores the significance of having reviews for your salon, as even a few average reviews are preferable to having none.
Forge Partnerships with Local Businesses:
To attract new clients, consider collaborating with other local businesses offering similar business and customer service to create joint promotional offers. This approach, commonly seen in dinner-and-movie deals, can also be applied to salon business services paired with offerings from massage shops, med spas, or nail salons.
Implement Referral Discounts:
Establish partnerships with neighbouring businesses to exchange referrals. For instance, if a nearby dental office has a client seeking salon business services, they can recommend your salon and, in return, receive a small discount for their referral.
Introduce Loyalty Programs or Punch Cards:
Once you’ve gained satisfied clients, incentivize their return visits by implementing loyalty programs or punch cards. These programs reward clients for their repeat business, such as offering a free service after a certain number of visits. For instance, a loyalty card could provide a stamp for the first four washes and cuts, with the fifth offered at no charge.
Salon Promotions:
Everyone appreciates a good bargain, so seize any opportunity to promote your salon! This not only attracts new clients but also encourages repeat visits. Consider implementing various promotions such as:
- First-time visit special: Offer new clients a discounted price for their initial visit.
- Last-minute specials: Provide a small discount for clients requesting a spontaneous appointment.
Share Promotions on Social Media:
Once you’ve launched a promotion, ensure it’s promoted across all available social media platforms, including Facebook, Twitter, and Instagram. These platforms effectively spread the word about your salon’s enticing specials.
Utilize Facebook & Google Ads:
Did you know that 20 per cent of Facebook users make purchases based on ads seen in their feeds? Similar statistics apply to Google ads. These ads target locally interested audiences, simplifying attracting your desired clientele.
Implement Retargeting Ads:
This marketing strategy aids your salon significantly. If visitors browse your website without making a purchase, retargeting ads ensure your salon remains visible when they navigate to Facebook or other sites with banner ads, enticing them to return to your website.
Host Contests:
Organizing contests within your salon and on social media platforms is an effective way to attract clients. Offer enticing rewards such as a lavish spa day or gift certificates to clients who refer the most new clients.
List your hair salon on Google Maps:
Adding your business to Google Maps isn’t a novel marketing idea for hair salons; it’s necessary. Plus, it’s free! It tops the list because, without a listing, you can’t easily share your salon’s location with clients. Moreover, Google Maps is the prime way to attract nearby customers searching online for hair salon services in their vicinity. While you might assume it’s complex to add to your salon, it’s straightforward and takes just a few minutes. And, as mentioned earlier, it’s cost-free. To begin, visit the Google My Business website and create an account to input your business details and request verification.
Facilitate convenient booking with an online booking page:
This is the ultimate marketing idea for hair salons: setting up an online booking system. There are numerous benefits to having an online booking page. It enhances appointment scheduling for existing clients, who appreciate the autonomy of booking themselves, and attracts new clients when shared on social media platforms. Setting up an online booking system for your salon is more straightforward than expected and requires only a mobile phone.
Create Email Newsletters:
Gather client emails during appointments to send email blasts a few times a month. These newsletters inform clients about upcoming promotions and other salon updates, salon marketing ideas, adding a personal touch with individual appointment reminders. employ email marketing efforts.
Capitalize on Holidays & Special Events:
Holiday specials and promotions for events like weddings and proms are eye-catching to potential clients. Consider offering special packages or discounts during these occasions to make clients feel pampered and valued.
Promote Gift Certificates:
Gift certificates are excellent incentives for new clients, especially during the holiday season. Offer special deals for gift certificate purchases to encourage return visits when recipients redeem them.
Host Salon Parties:
Organize parties or salon events to showcase your salon’s uniqueness. Share event details on social media and include plenty of visuals to attract attention. Consider hosting charity events to garner attention from potential clients in the neighbourhood.
Carry Business Cards:
Your unique hairstyles serve as prime social media advertising. Ensure you always have business cards to capitalize on opportunities to attract new clients, as you are your salon’s best advertisement.
Final thoughts:
After reading this, you should have some ideas about how to attract more clients to your salon.
Do you want to differentiate your beauty salon from the competition by marketing it with Broadly’s help?
Syed Digital is an expert in offering practical marketing advice designed especially for hair salons. We provide tactics to improve your salon’s online presence and attract new clients. These strategies range from using social media platforms to interact with clients and highlight services to implementing targeted advertising campaigns. With our experience, you may make a lasting impression on the competitive beauty sector and improve your salon’s marketing efforts.