You need to stop underestimating the importance and value of SEO compliance. Google, the world’s biggest search engine, has been focusing on compliance with its two latest algorithm updates. Google takes its rules and regulations quite seriously and is cracking down on violations. White hat SEOs who follow the rules, will be happy about this.
What is SEO compliance?
SEO compliance means enabling your pages to be indexed by search engines more effectively. SEO compliance aims to have a result in increased traffic and leads. Search engine crawlers can easily understand and assess the content and structure of an SEO-friendly website.
An SEO compliant website is also referred to as an SEO friendly website and has the following eight characteristics:
1. Pages With Unique Titles And Descriptions
For an SEO-friendly website, all its pages need unique meta titles and descriptions. There are normally 50-60 characters in titles and 155 characters in descriptions. Titles give visitors a clear idea of what the page is about, so they’re crucial for search engine indexing.
2. Clean URL Structure
You need a clean URL and a good indexing method for your webpage. It’s important that your permanent links are all lowercase, descriptive, separated by dashes, and perhaps organically include keywords.
3. Fast Loading Webpages
You don’t want a webpage to take forever to load. Your website needs an SEO audit to see how fast it can load, so you can make it SEO-friendly. Optimizing your images can speed up your website and give you an edge over slower ones.
4. Unique Content
You have to make sure all your content is original and not plagiarized. Plagiarized content gets flagged by search engines, reducing your website’s SEO.
5. Optimized Images
An image that’s too big can cause the page to load faster, which is bad for your website. If you want the search engine crawlers to find your images, your images need to be optimized and have alt text.
6. Create Proper Content Structure
Content structure is important because it makes it easy for search engines to index your site. You should have the following elements on your website:
- Header
- Title or H1 tag
- Well-structured content distribution with subheadings (H1, H2, H3, etc.)
- Bio/information of an author, sharing options
- Footer
7. Responsive Website
You should make sure the pages on your website work on any device. Your site needs to be responsive on all devices if it wants to keep its SEO health.
8. Internal Linking
Linking within your website gives search engines a better idea of what your site is all about. Your website will be more SEO friendly with a solid internal architecture, helping crawlers associate relevant pages together.
What Does The Term SEO Mean?
SEO stands for Search Engine Optimization. SEO makes a website easier for users to navigate and easier for search engines to understand
A big part of digital marketing is SEO. Search engine optimization can help your organization rank higher for keywords, get more organic traffic, and get more leads.
Basically, SEO helps search engines figure out what you’re talking about. SEO aims to increase organic traffic from search engines by improving the position for various search terms.
Making minor changes to your website is part of search engine optimization (SEO). Each modification might seem like a small improvement. But they could have an effect on your site’s organic search performance and user experience when combined with other optimizations.
How Do I Make My Website SEO Compliant?
1. Connect With All Devices With Responsive Design
It’s impossible to predict what device someone will use to visit your website. A recent report says that about 54% of searches in 2020 were done on phones. That means your site has to be mobile-friendly. Making your site mobile-friendly is crucial to your online success. One of the most important things to consider when designing an SEO-friendly site is user responsiveness.
Your site will fit into all types of devices and adjust to user searches with a responsive design. No matter what device they use, they can access the most appropriate version of your website.
Think about the fact that every device has a different size and resolution. Your website can adjust to the device’s size with a responsive design.
In the end, your users will have an easier time getting around your website.
Staying on your website as long as possible is good for Google and your website’s adaptability. If your website doesn’t work on their device smoothly, users will go to your competitors. Additionally, you’ll rank higher on Google if your site is designed to be responsive because it’ll be relevant to users’ searches.
2. Your Website Content Should Include Targeted Keywords
An essential part of any website is creating original, valuable content. It helps drive traffic and generate leads. Using relevant keywords on your website can boost your domain authority and generate high-value leads. Use relevant keywords in your domain to increase your content’s visibility. The right keywords will rank your website higher on search engine results pages (SERPs).
Researching keywords will help you find keywords with low competition and high traffic in your domain. You’ll also see how or if you can use those keywords in your content strategy.
A long-tail keyword is usually one of the lowest-competition keywords. Generally, they’re three words or more and very specific, so they help generate more qualified leads. Useful keywords like “best plumbing in London” can help websites get a lot of traffic and qualified leads.
After you find targeted keywords, you need to choose the right content format. Besides infographics, videos, blogs, and ebooks, you can also choose from multiple formats. Choose your preferred forms, then develop valuable content containing your targeted keywords.
You’d want to make sure your content is useful and user-friendly for your target audience. You can get your web pages on the relevant SERPs by integrating targeted keywords into the content.
Make your website SEO-friendly by using targeted keywords. It’ll make your website perform better and make it stand out to search engines.
3. Optimize Header Tags
A good header tag is probably the key to creating recognizable, structured content. Make a website SEO-friendly by optimizing the header tags.
A header tag goes at the top of any content heading describing a section’s beginning. The title of this page is an H1, but this subheading is an H3 tag. If you want your headers to be optimized, you’ve got to add keywords organically. You should include your primary keyword in the title of your content, for example.
By using this, search engines can index your page based on the context of the content. The keywords you use in titles and subheadings also help you rank better.
You can use LSI or even long-tail keywords in the more minor headings, like H2 and H5. Your crawlers can then see how far you go into your main topic and how diverse it is.
4. Main Targeted Keywords Should Be In Your Website Content
When you search on Google, the first thing you see is the title of the results. Underneath it, you get a taste of the content on the web page, giving you a taste of what you’re going to learn. It’s a small glimpse at what your meta description will look like.
You need a relevant, short meta description that includes a keyword to help you rank higher. Meta descriptions on Google SERPs have a character limit of 155. Create a meta description that’s no longer than 150 characters, or three dots will replace the text. You might lose information at a crucial part of your sentence that was helpful for the readers.
5. Make Your Content More Readable
It’s super easy to forget to look at how the content looks when you’re creating an SEO-friendly design. Make sure the content on each page is easy to read when SEO optimization. If your content isn’t appealing, you don’t get any value from the most attractive design. Content makes sure the rest of the impressions stick. It’s the design’s job to set the visual impression.
Your website design should dictate what font you should use and what size to use. Make sure the font colors mix up and the general text has the most readable color; the anchors for internal links or external links should have a distinct color to make them stand out; bigger font size for headings and subheadings, etc. It might be difficult for the reader to understand your meaning if your subheading is the same size as the content. Light yellow fonts would be hard to read on a white background.
Long paragraphs usually intimidate and make it hard to read for users with short attention spans. Utilize bullet lists, points, etc., to make the content more readable. The information will be easier to digest, keeping readers interested.
You can also use infographics to make your content more readable. Using infographics is an excellent way to simplify complex information and present it in a simple, easy-to-understand manner to a wide range of readers.
6. Improve Page Load Time
There was a discussion about this point before, but it’s important enough to bring it up again. Don’t forget to keep working on and maintaining every way you can improve your website’s loading speed. You can do a thorough SEO audit to figure out what you need to change to make your page load faster.
An average user waits 2 to 3 seconds for the web page to load. They’re probably going to close the tab if it takes too long. It’s of utmost importance to reduce bounce rates and make a website SEO-friendly.
7. Broken Links and Duplicate Content
Broken links, spammy links, duplicate content, malware, etc., are some of the things affecting search engine rankings now and shortly.
However, Google provides a way for you to deal with these issues to keep or even amplify your search engine ranking. The Google Search Console used to be known as Google Webmaster Tools.
You can monitor the health of your website with Google Search Console, a free tool. The search console lets you track your site, and Google checks it for you to let you know if it has any of these issues. Your website URLs can be added when you set up your profile. That is, both HTTPs and HTTP versions, and with and without the www.
This way, Google can monitor all possible URLs for your site so that they won’t penalize you for duplicate content. They can also notify you if broken links are affecting your website.
Additionally, Google Search Console provides you with basic information about how your website is doing in search engines, like:
Your website shows up in search results because of these search queries:
- How much traffic did your site get from each one?
- Links to your site from other sites.
- How well does your mobile site do in the search engines?
The information you receive will help you make an informed decision about the SEO campaign, which will directly impact your search engine ranking.
What is SEO coding?
SEO coding best practices
- Use HTTPS
- Don’t let your pages take forever to load
- Choose a topic that has a lot of search traffic potential
- Match search intent
- Pick a topic that’s close to your heart
- Use your target keyword at least three times
- Don’t use long URLs, just short ones
- Make your title and description catchy
- Optimize images
- Make sure your content is thorough
- Add internal links
- Get more backlinks
What are examples of SEO?
- Technical SEO
- On-Page SEO
- Content SEO
- Off-Page SEO
- Local SEO
- Mobile SEO
- eCommerce SEO
What Are The Three Main Areas Of SEO?
The three primary examples of SEO are:
Technical SEO
This way of doing SEO is all about making a website rank well in search engines. It’s all about crawling and indexing.
Search engine optimization is basically making sure search engines can crawl and index your website without a pitfall.
On-Page SEO
It’s about making the page more search engine-friendly and user-friendly by optimizing the content on the page. It includes a lot of necessary things to be covered, and in our opionion it’s one of the most cruical things to cover up.
Off-Page SEO
Off-page SEO involves methods of promoting your website through the internet.
What are SEO tools?
Search engine optimization tools tell you how healthy and successful your website is. You can see if any strengths or weaknesses are preventing you from ranking well and getting indexed on Google.
SEO tools fall into several categories, including:
SEO Analytics Tools
One of the most popular SEO analytics tools is Google Analytics. It gives you a bunch of info about websites, like how many people visit, where the traffic comes from, and what people are doing nearby.
- Crawling & Indexing Tools: It includes, Redirects Path, Quick Click Website Audit
- Keyword Research Tools: It includes Keyword Explorer and Keywords Everywhere
- Link Tools: It includes Link Miner and Backlink Checker
- Rank Checking Tools
- WordPress SEO Tools
- Site Speed Tools
What Is A Search Engine Audit?
It’s a process of identifying what’s causing your website’s low ranking in Google search results so you can fix it.
SEO audits are crucial to keeping your site optimized. You can use these to determine how your website is doing and boost your SEO.
Different SEO audits might look at different things, but they all make you check for basics like sitemaps, server errors, and meta tags. A good audit should cover indexation, accessibility, and optimization.
We’ll aim to find as many issues as possible that can affect organic search performance during the audit. The SEO audit will reveal:
· Technical SEO issues
· Site structure issues
· On-page SEO problems
· Possible off-site issues
· User experience problems
· Content gaps and opportunities
· Competitive marketplace insights
It’s like a “health check” for your website – a standard procedure that should happen regularly. SEO audits are also not something you should rush. You’ll need 2-5 days for a thorough audit.
How do you do a search engine optimization audit?
There are several things to consider when doing a search engine optimization, including the following:
- Check robots.txt and XML site maps on your website to see if they’re setup correctly and submitted.
- Web usability or user experience optimized for desktops, mobile devices, and laptops.
- Screaming frog is a great tool for identifying duplicate content.
- Optimizing your homepage, your javascript, your HTML, your meta descriptions, your title tags, your meta tags, canonicalization, headings, paragraph formatting, and your image alt text; implementing a schema markup of your website.
There are several factors that influence your SERP rankings, too:
- search engine algorithms;
- crawlers;
- indexing;
- webmaster tools;
- website audits;
- organic traffic;
- keyword ranking tracking.
- Google Search Console Setup.
- Social media optimization for brand consistency.
- Google Analytics, click-through rates and bounce rates.
- Speed optimization, ranking, and making sure your website loads fast across all devices – desktop, laptop, & mobile.
- Conducting a site crawl to identify any on-page SEO issues, like broken links, 404 errors, 410 error, 302 error, 303 error, 304 error, metadata, link profiles, external links, internal links, and context-sensitive anchor text.
- Set up heatmaps to track user experience problems.
- Intent-based marketing, filling in the gaps in your website content, doing keyword research, seeing things from the perspective of your customers, developing a content strategy and executing it.
- Using tools like Ahrefs, Moz, or Semrush, check out your external link profile as well as your backlink profile.
- Analyzing competitive markets, link-building results, and the need to hire marketers or SEO pros to take the work for your business or non-profit, and key performance metrics.
We go through the following steps when performing a search engine optimization audit:
- Run a Site Audit Tool on Your Website
- Look for technical errors
- Identify all your SEO problems
- Analyze design and user experience
- Check the content on your website
- Make a list of everything wrong with the site and fix it.
Is search engine optimization legal?
It’s often called ethical SEO or white hat SEO because it’s ethical or legal. Ethical SEO techniques are generally considered visible to a website visitor.
Unethical SEO is sometimes called “black hat” or “spam.” We call it underhanded and manipulative. It’s all about cutting corners and cheating. There’s only one purpose behind unethical SEO: short-term ranking success. Some practices are illegal if you’re doing SEO, like page jacking, trademarked keywords, spun sites, and deep interlinking.
There are a lot of reasons why SEO compliance is so crucial. Whatever your strategy for improving your site’s visibility or staying in Google’s good graces, compliance is key. You can make sure your site is running at its best by staying on top of things and avoiding questionable practices. Your choice; just be sure you think about both the positives and negatives.
Do you check the compliance of your site often? Let our team at Syed Digital run a SEO Compliance Audit for you!
References
https://www.highervisibility.com/blog/what-is-seo/
https://www.outerboxdesign.com/web-design-articles/mobile-ecommerce-statistics